Digital Marketing Apprenticeship

Qualification Level

Level 3

Course Duration

12 - 18 Months

Teaching Method

Classroom & workshop based

About the course

About the Apprenticeship

A Digital Marketer outlines, plans, builds and implements marketing promotions through a wide range of media sources to capture customer purchases, commitment and retention. They will work as part of a team and will be responsible for the administrative features of the marketing campaign.

Roles include…

Digital marketing co-ordinator
Digital marketing executive
Digital marketing assistant
Social media executive
Campaign executive
Digital marketing technologist
Email marketing assistant
Content co-ordinator
Analytics executive
SEO executive

On-programme: What apprentices need to learn

Apprentices need to complete 20% off-the-job training during the on-programme phase of their apprenticeship. Specific rules govern this and it must take place in the apprentice’s contracted hours.

Technical knowledge and understanding is assessed through a combination of Ofqual-regulated knowledge modules or specified vendor and professional qualification.

What You'll Be Learning

Level 3 Certificate in the Principles of Online and Offline Marketing

This is a digital marketing course, however, before jumping into the deep end of the digital world it's best to lay a good framework and understanding of key marketing principles. This module, will introduce you to important theories, strategies and tools to become a well-rounded marketer. With this knowledge, your digital marketing skills will be elevated to new levels.

Some of the topics covered include:

The key components of a marketing campaign
The different channels to engage different customers within different segments
The benefits, limits and risks of customer relationship marketing
The importance of collaboration in delivering marketing campaigns, including typical team structures, shared objectives and how to influence others

Level 3 Certificate in Digital Marketing Business Principles

Following on from Online and Offline marketing, this module will introduce you to specialist areas within digital marketing. You will be getting hands-on with websites, Google tools and understanding the dos and don'ts of digital marketing.

Some of the topics covered include:

Specialist digital marketing and social media platforms
How digital marketing works within the business environment
Digital etiqutte and effective communication
Bringing tradition marketing into the digital age

Level 3 Award in Principles of Coding

Code is all around us, it's now woven into the fabric of our everyday lives. As a digital marketer, you'll be interacting with websites, platforms and databases, therefore you will need to understand the basics and the principles of coding and this module delivers that.

Some of the topics covered include:

How the web works
The various coding languages
Hardware and software
How to utilise this understanding and implement it into your working life

Google Analytics IQ

As you'll likely know, Google is one of the world's largest and most powerful companies. Their search engine is the market leader and therefore businesses across the globe fight to be at the top of Google. Google wants to make sure that more and more people use their platform and so have set up a learning platform called Google IQ. In the module, we will be working through this qualification and gaining an understand of how to make the most of Google.

Some of the topics covered include:

What is Google Analytics
SEO, Websites and Reporting
Understanding URLs and making the most of Google
Google and digital marketing

WHAT WILL BE EVIDENCED

Gateway Requirements

As part of our End Point Assessment process the apprentice must develop a range of knowledge, skill and behaviours.

Maintain productive, professional & secure working environments
Ability to work with a range of internal and external people
Ability to communicate effectively in a variety of situations
Ability to work independently and to take responsibility
Analytical and problem-solving skills
A thorough and organised approach
Logical and creative thinking skills
Use of initiative

How apprentices demonstrate their learning

End-Point Assessment (EPA)

To demonstrate your understanding, you will be assessed in the following ways:

Synoptic Project

A four-day assessment against a defined project. The assessment must be conducted off-the-job within a controlled environment.

Employer Reference

A written statement will be required from the manger/mentor on the overall performance of the apprentice.

Summative Portfolio

Apprentices will present workplace evidence from their job role and work projects which demonstrates their knowledge, competence and behaviours consistently.

Interview

An opportunity for the apprentice to discuss their portfolio of evidence with an independent end point assessor from an accredited awarding body.